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Brand News

BA, Jung von Matt and Bitburger Join Forces for GWA Junior Agency Award

An exceptionally motivated group of 3rd and 5th semester students of our Brand Design and Brand Management Bachelor’s programmes was briefed and guided by our partner agency Jung von Matt. The result: A new digital strategy, an integrated campaign and a new smart phone app for one of Germany’s most popular beers: Bitburger! Over the course of 3 intense months, scores of ideas were created. … Mehr

Congratulations on joining the professorship!

On the 14th of October 2016 Ute Röseler was appointed to a professor of brand communication. Prof. Ute Röseler has been teaching at the Brand Academy since more than 6 years. She lectures in the Bachelor programmes Brand Management and Brand Design and from the very beginning she was strongly involved in the development of the Brand Academy. Furthermore Ute Röseler lectured at the university … Mehr

Brand Academy Alumni: an association is founded

It’s done! Last Thursday saw the founding meeting of Brand Academy Alumni e.V. At this starting event the eight founding members, represented by lecturers and former students, approved the association’s constitution and elected its first executive board. For the first two years Laura Sadau will act as chairperson, Keith Wischermann as deputy chairperson and Claudius Finkbeiner as treasurer. They plan various regular events over the course … Mehr

Brand Academy success story: THE WOLF

The three Hamburg-based founders of the brand THE WOLF, Julian Fichtl, Lukas Fichtl and Lukas Porschen, launched ‘Weissbrand®’, a brandy from the Pfalz region, and created a completely new product category in the quality spirits industry. The strategic and conceptual background knowledge which the founders had acquired while studying at the Brand Academy helped them to develop and position their brand, and therefore occupy the Weissbrand® … Mehr


Graduation ceremony at the Brand Academy

Hamburg, 18 September 2014 – The Brand Academy, university of design and communication, held a celebratory event to bid farewell to graduates of its Brand Management and Brand Design courses. Graduates were presented with their certificates in the salon of Rainville restaurant, and the international academic title ‘Bachelor of Arts’ was conferred upon them. In his ceremonial address, Professor h.c. Shan Fan, President of the Brand Academy, … Mehr