Brand News
Brand Academy Alumni: an association is founded
It’s done! Last Thursday saw the founding meeting of Brand Academy Alumni e.V. At this starting event the eight founding members, represented by lecturers and former students, approved the association’s constitution and elected its first executive board. For the first two years Laura Sadau will act as chairperson, Keith Wischermann as deputy chairperson and Claudius Finkbeiner as treasurer. They plan various regular events over the course … Continued
Brand Academy success story: THE WOLF
The three Hamburg-based founders of the brand THE WOLF, Julian Fichtl, Lukas Fichtl and Lukas Porschen, launched ‘Weissbrand®’, a brandy from the Pfalz region, and created a completely new product category in the quality spirits industry. The strategic and conceptual background knowledge which the founders had acquired while studying at the Brand Academy helped them to develop and position their brand, and therefore occupy the Weissbrand® … Continued
Graduation ceremony at the Brand Academy
Hamburg, 18 September 2014 – The Brand Academy, university of design and communication, held a celebratory event to bid farewell to graduates of its Brand Management and Brand Design courses. Graduates were presented with their certificates in the salon of Rainville restaurant, and the international academic title ‘Bachelor of Arts’ was conferred upon them. In his ceremonial address, Professor h.c. Shan Fan, President of the Brand Academy, … Continued