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Brand News

Congratulations on joining the professorship!

On the 14th of October 2016 Ute Röseler was appointed to a professor of brand communication. Prof. Ute Röseler has been teaching at the Brand Academy since more than 6 years. She lectures in the Bachelor programmes Brand Management and Brand Design and from the very beginning she was strongly involved in the development of the Brand Academy. Furthermore Ute Röseler lectured at the university … Continued

Brand Academy Alumni: an association is founded

It’s done! Last Thursday saw the founding meeting of Brand Academy Alumni e.V. At this starting event the eight founding members, represented by lecturers and former students, approved the association’s constitution and elected its first executive board. For the first two years Laura Sadau will act as chairperson, Keith Wischermann as deputy chairperson and Claudius Finkbeiner as treasurer. They plan various regular events over the course … Continued

Brand Academy success story: THE WOLF

The three Hamburg-based founders of the brand THE WOLF, Julian Fichtl, Lukas Fichtl and Lukas Porschen, launched ‘Weissbrand®’, a brandy from the Pfalz region, and created a completely new product category in the quality spirits industry. The strategic and conceptual background knowledge which the founders had acquired while studying at the Brand Academy helped them to develop and position their brand, and therefore occupy the Weissbrand® … Continued


Graduation ceremony at the Brand Academy

Hamburg, 18 September 2014 – The Brand Academy, university of design and communication, held a celebratory event to bid farewell to graduates of its Brand Management and Brand Design courses. Graduates were presented with their certificates in the salon of Rainville restaurant, and the international academic title ‘Bachelor of Arts’ was conferred upon them. In his ceremonial address, Professor h.c. Shan Fan, President of the Brand Academy, … Continued