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Research funds: The DGTM allows its mission to live on at Brand Academy
On the 23rd of July 2019, Peter Gravier and Michael Grübbeling, board of the German Society for Technology in Marketing (DGTM), handed over a cheque with research funds to the Brand Academy. The funding will go to the Brand Management and Brand Innovation study programmes. In an interview, the experts reveal how research and education can contribute to technology and marketing linking further in practice. … Continued
Brand Management Workshop “Brand Boot Camp” – Review June 2019
Brand Management Workshop "Brand Boot Camp" – Review June 2019 Brand strategy, product development, marketing - in these areas, young talents interested in Brand Management could try out their skills in the "Brand Boot Camp" workshop on the 22nd of June 2019. There they got their first insights into the studies at Brand Academy. For one day, the participants worked under the guidance of agency … Continued
Bachelor student Sebastian Heine welcomes VDT Automation at Brand Academy
20 employees of VDT Automation took a seat in the lecture hall of the Brand Academy on June 14th, 2019 to learn more about their company. The occasion: Our bachelor student Sebastian Heine wrote his thesis in the Brand Management course about the family-owned medium-sized company and was able to provide the guests with exciting insights. As an international B2B service provider, VDT Automation develops … Continued
Marketing-Executive-Meeting at Brand Academy
Yet another interesting exchange at the ba! On May 23rd, Thorsten Stradt joined the lecture „B2B and services marketing“ of the fourth semester „Brand Management“ (B.A.) at the Brand Academy. The marketing strategist brings more than 30 years of business experience and a strong and proven track record to the table: He is the father of the brand „Otto Group“ and held MD- and CMO-roles … Continued
“EU – Back to University” at Brand Academy
What is the difference between the EU and Europe? What does the Brexit mean for students? - Probably no one can answer these questions better than those who work for the European Union. Under the motto "EU - Back to University", EU staff come to universities to provide students with first-hand information about their work, to answer their questions and to motivate discussion. Our guest … Continued
Guest Lecture: Dr. Philipp Gausling about Marketing in B2B
On May 2nd Dr. Philipp Gausling attended the lecture "B2B- und Dienstleistungsmarketing" of the 4th semester Brand Management (B.A.). He gave the students an insight into how the field of brand and marketing is currently developing among B2B manufacturers. His versatile, young career shows how much can be achieved in this area - an opportunity for all students with a brand focus. Dr. Gausling has … Continued
Guest students from Ningbo at Brand Academy
On March 25th, Brand Academy welcomed the first group of guest students from Zhejiang Wanli University this year. A total of 13 students and one teacher from the Faculty of Architecture and Design came to visit. During their four-week stay with a variety of activities, the students experienced new teaching and learning methods. They were impressed by the European, humanistic and historical peculiarities of society … Continued
Graduation ceremony: Brand Academy celebrates its graduates and freshmen
On 29th of March 2019 it was time again: Brand Academy said farewell to 17 graduates at the graduation ceremony and welcome the new Bachelor and Master students. In addition to the speeches hold by the President Prof. h.c. Shan Fan and the Vice President Prof. Ute Röseler, the lecturer Claudia Tobis also spoke as a representative of the teaching staff. Afterwards the graduates … Continued
#bagoesningbo! 8 BA students embark on a special kind of excursion
Brand Academy has always been the perfect place for those who want to focus their studies on brands. Now they can add an extra challenge by experiencing brands in an intercultural context during an exchange semester at our new partner institution Zheijiang Wanli University in Ningbo (China)! To kick off the new cooperation, 8 BA students from various study programs will be able to enjoy … Continued
Brand Academy and Bag To Life: New partnership takes off
Bag To Life creates bags and accessories from authentic materials used in aviation. For instance, life jackets are turned into attractive backpacks. The recycling idea involved would already make for an attractive practice project. But not enough: Bag To Life and Brand Academy have also something in common, namely award-winning design and branding. While our student Robert Steiman secured a German Brand Award in 2016, Bag to Life did … Continued
Spotlight on: Daniel Neye – Best Bachelor’s Thesis in Brand Management
The news format “Spotlight on:” puts graduates and employees of Brand Academy into the limelight.
Spotlight on: Paula Puls, Alumna Brand Management B.A.
The news format “Spotlight on:” puts graduates and employees of Brand Academy into the limelight.
Spotlight On: David Vielhauer – Best Bachelor’s Thesis in Brand Management
The news format “Spotlight on:” puts graduates and employees of Brand Academy into the limelight.