Brand strategy, product development, marketing – in these areas, young talents interested in Brand Management could try out their skills in the “Brand Boot Camp” workshop on the 22nd of June 2019. There they got their first insights into the studies at Brand Academy.
For one day, the participants worked under the guidance of agency owner and Brand Academy graduate Benjamin Lang on cases he had brought with him from practice. Identifying a problem, finding solutions and developing marketing measures. This process requires not only an understanding of strategy, but also creativity and team spirit.
The 13 participants showed motivation and commitment and were also able to impress with the presentation of their results.
We would like to thank the prospective Brand Managers for an exciting day full of inspiring ideas and are already looking forward to the next “Brand Boot Camp”.