Brand Academy success story: Alumni – Daniel Händler

17. September 2014

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Daniel Händler, who graduated from the Brand Design course at the Brand Academy in 2014, has shown just what excellent career opportunities our alumni have. He quickly made a name for himself in the motorcycle industry:

With the assistance of legendary designer Hans A. Muth this up-and-coming designer developed a design study based on the Suzuki Bandit 1250 for Suzuki International Europe as part of the ‘Suzuki Creative Custom Project 101’. His study reveals this motorbike’s emotive potential and provides a look ahead at Suzuki’s future design language.

Daniel Händler had already worked for Suzuki International Europe as part of his Bachelor’s thesis under Prof. Dr. Joachim Bongard; now he has been able to extend his work into a completely new field. “Daniel Händler’s work shows that the Brand Design course’s strategic and conceptual direction is the right one, since it allows us to open up professional areas which extend beyond communication design alone,” says Prof. Bongard, explaining the Brand Academy’s unique approach.

We congratulate Daniel Händler on his success.

More information:
http://www.focus.de/auto/news/suzuki-fatmile-vom-dauerbrenner-zum-trendsetter_id_4119412.html
http://auto-presse.de/autonews.php?newsid=241732

Foto: Prof. Dr. Bongard, Daniel Händler, Hans A. Muth