Brand Management Workshop “Brand Boot Camp” – Review August 2019

How does it feel to study Brand Management?
Ten prospective students had the chance to find an answer to this question at the “Brand Boot Camp” workshop on August 17, 2019. They spent a day exploring the brand world and gaining an impression of the studies at the Brand Academy.

Under the direction of Benjamin Lang, agency owner and Brand Academy graduate, the workshop day was all about creativity and team spirit. How do you turn an outdated business concept upside down? With which marketing measures can a brand stand out digitally? In real practice cases, the focus was on analysing problems, developing solutions and rethinking the familiar.

The participants worked in three highly motivated teams. At the end of the workshop they were able to impress with their results in the pitches.

Of course, there was also time for some chatting: The 3rd semester Brand Management student Lotta Willig was there to answer all the burning questions about her studies.

Many thanks to all workshop participants who once again made the day a highlight with their creative ideas. We are already looking forward to the next “Brand Boot Camp”.