Brand News

CORONA UPDATE

Find out more about teaching in winter semester 2020/21 and the measures taken by Brand University in dealing with the coronavirus.

SPRING FESTIVAL GALA 2021

The Year of the Ox has begun, which is a special reason to celebrate for our Chinese students. They gathered to honour the Chinese Spring Festival and – despite the pandemic – it was a great celebration via Zoom! The Spring Festival Gala was organised as part of the International Office's "PLUS Program" by student assistants and many student volunteers. Jointly, they had put together [...]

Guest Lecture: 5 Questions to Sophie Brodtkorb, Scientific Creative

Sophie Brodtkorb is a Brand Design Alumna of Brand University. After graduation, she decided to pursue a Master's degree at Goldsmiths University in London. How she managed to combine her passions for research and creativity there, and what the perception of colours has to do with it, Sophie Brodtkorb tells us in an interview. Brand University: Hi Sophie, after your Bachelor's degree in Brand Design, [...]

Guest Lecture: 5 questions to Michael Schneider, Strategy Director at Jung von Matt

Michael Schneider is Strategy Director at the international advertising agency Jung von Matt. His work gives him deep insights into different corporate cultures. In this interview, he reveals which business culture is required today and which mistakes companies should not make in the Corona pandemic. Brand University: Hi Michael, tell us, what do you do as Strategy Director at Jung von Matt? Michael Schneider: As [...]

Master Workshop „My Innovation. My Brand.“ – January 2021

On 23 and 24 January 2021, Brand University hosted the second "online edition" of the Master Workshop "My Innovation. My Brand.". International prospective students from ten different countries connected live via Zoom to explore their entrepreneurial spirit during the workshop weekend and to get first insights into the Master's programme Brand Innovation. Under the guidance of BU alumni Benjamin Lang and our independent lecturer Stefanie [...]

Guest Lecture: 5 questions to Henning Klimczak, founder of Sherpa Design

Henning Klimczak is a graduate of Design Factory International (DFI) and has owned the design agency Sherpa for seven years now. He tells us in an interview how it came about that he chose the path to self-employment shortly after graduating and what role networking played in the process. Brand University: Hello Henning, tell us about how you came to found Sherpa. Henning Klimczak: My [...]

HAMBURG X HANGZHOU: INTERNATIONAL TEACHING IN TIMES OF CORONA

International teaching plays a significant role at Brand University. BU lecturers regularly visit our partner universities abroad to give seminars there as well. But how does this teaching exchange work in times of Corona? Because of travel restrictions, it's a matter of getting creative. Our lecturer Betty Siegel shows how it works. She normally teaches master students from the China Academy of Art in Hangzhou [...]

#FACIALEXPRESSIONANALYSIS – OPEN DAY IM BRAND RESEARCH LAB

Poker face or open book - what does the facial expression say about how someone feels when they look at something? The second "Open Research Day" in the Brand Research Lab of the BU revolved around this question. After Prof. Dr. Yonca Limon-Calisan and her student assistant Maria del Rocío Gil Rodriguez had given an introduction to the topic of eye tracking in the first [...]

ONLINE AND HYBRID TEACHING: DIGITALISATION AT BRAND UNIVERSITY

Germany is currently experiencing an unprecedented boost in digitisation. During the corona pandemic, universities are also changing drastically the way they transmit knowledge. What has changed at Brand University over the last few months as part of that process? No one can answer this question better than Philipp Sichau, IT Infrastructure and Campus Manager at BU. Under his direction, the university is currently experiencing a [...]

#EYETRACKING – ERSTER OPEN DAY IM BRAND RESEARCH LAB

In November, the Brand Research Lab opened its doors for the first "Open Research Day" session. In this series of events, Brand University students have the opportunity to familiarize themselves with the new research lab one day a month and to immerse themselves in a specific topic. The focus of the first event was on eye tracking. In small groups, interested students received an introduction [...]

BRAND UNIVERSITY APPOINTS DR. THOMAS SUWELACK AS PROFESSOR

The team of professors at the Brand University of Applied Sciences is gaining reinforcement: After he had already been deputy professors at the BU, Dr. Thomas Suwelack was appointed as professor now. We are very pleased that we could win our colleague as professor for the Brand University and welcome him again! Professor Dr. Thomas Suwelack In master's degree program Brand Innovation Dr. Thomas Suwelack [...]

BRAND UNIVERSITY APPOINTS DR. JÖRG IGELBRINK AS PROFESSOR

The team of professors at the Brand University of Applied Sciences is gaining reinforcement: After he had already been deputy professors at the BU, Dr. Jörg Igelbrink was appointed as professor now. We are very pleased that we could win our colleague as professor for the Brand University and welcome him again! Professor Dr. Jörg Igelbrink In his new position as Professor of Brand Management, [...]