Brand News

How AI can influence a brand’s success: Review of the guest lecture by Rob Taylor, Natter.AI

"How AI can influence a brand's success." Rob Taylor, CEO of Natter.ai, spoke about this topic in his guest lecture on December 17th at Brand University. Natter.ai is a specialist consultancy that focuses on harnessing the powers of Natural Language Processing AI to redefine how businesses interact and engage with their customers. In his presentation, the AI expert explained not only how machines become intelligent, [...]

BU goes Tokyo

"Konnichiwa" was the word in December for some of our first semester Brand Design students. Under the supervision of Prof. Ansgar Eidens and Dr. Hua Tang they went on an excursion to Japan, more precisely to Tokyo. Instead of discussing theoretical aspects of artworks and creative technologies in the seminar, they moved their classes to Tokyo. There, the focus was on experiencing design at first [...]

Huawei Cases and Donald Trump: Review of the guest lecture by Max Lederer, Jung von Matt

"Make it possible" - with this claim Huawei is successfully selling smartphones and more worldwide. The agency Jung von Matt has played its part in ensuring that Huawei is also successful on the German market. Invited by Prof. Michael Jonas, course director Digital Design, Max Lederer, Executive Creative Director and Partner at Jung von Matt, told our students and interested guests about his work for [...]

Networking advice from the expert: Review of the guest lecture by Dr. Johannes Ripken, Tamanguu

"Relationships determine business success" - says Dr. Johannes Ripken. As co-founder of Tamanguu, he runs an application that supports the process of business networking and relationship management. In his guest lecture on "How to build strong Business Relationships with an identity-oriented Approach" on November the 6th, 2019, Dr. Johannes Ripken provided our students with valuable advice for successful networking. Especially at the beginning of a [...]

A great honor: Brand Academy becomes Brand University of Applied Sciences

In winter semester 2019/20 we are proud to announce the name change of the Brand Academy - Hochschule für Design und Kommunikation: BA becomes BU, as our university has the great honour to be called Brand University of Applied Sciences from now on. The new name was officially recognized by the Hamburg Authority for Science, Research and Equality in September 2019 and announced for the [...]

Trend research: Brand Managers try out the Trendexplorer

Understanding industries, identifying trends, gaining inspiration and creating your own ideas on this basis - this process is a real challenge. At the same time, it is an important part of our students' studies and their future work. It is therefore essential to know the right tools for support. Our students of the 2nd semester Brand Management are learning how to use the tool "Trendexplorer" [...]

Opening of the Study Centre Hamburg of Zheijang Wanli University

On October 29th, 2019 we celebrated the opening of the new study center in Hamburg of our Chinese partner Zheijang Wanli University. The new campus is located in the Park of Harmony at Mittelweg and will welcome Chinese exchange students with a tailor-made course program that complements their studies in China. Seminars in the fields of business, management, law, design and architecture, among others, expand [...]

Professor Michael Jonas called in the jury of the DDC competition “Gute Gestaltung 19”

The German Designer Club (DDC) is the leading club for designers from all disciplines in the German-speaking countries. For 20 years, the DDC has been organising the competition GUTE GESTALTUNG (Good Design) with the aim of providing a stage for good design.   In 2019, brands, manufacturers, designers, entrepreneurs, agencies, developers, students and young, design-oriented start-ups can submit their work in the seven categories Identity, [...]

BU students speaking at NEXT conference 2019

Every year, the NEXT Conference in Hamburg is one of the highlights of the German digital industry. On the 19th and 20th of September 2019, more than 1500 digital experts met in the Hanseatic city to discuss this year's topic "Parallel Worlds". We were particularly pleased that two of our Master's students were among the speakers this time. Laura Malaver and Yifu He joined Prof. [...]

Graduation ceremony: Brand University congratulates its graduates

A festive day at Brand University of Applied Sciences: On the 26th of September 2019, we were able to say goodbye to around 90 graduates of our Bachelor's and Master's programmes and extend a warm welcome to our new freshmen. Prof. Dr. h. c. Shan Fan opened the celebrations with a speech in which he shared with the audience which skills and attitudes lead to [...]

Guest Lecture | 5 questions to Patrick Klingberg, CEO of artaxo GmbH

"Creating your digital success" - this is the motto of the artaxo GmbH. Its managing director/CEO, Patrick Klingberg, gave a lecture on brand management in the digital age at Brand University. His message: Today more than ever, everything in marketing should revolve around customer needs. In an interview, the search engine and content expert tells us what is still underestimated in the industry and what [...]
2. DACHINA Markendialog

„Brand Thinking in the Digital Age“ – Review of the 2nd DACHINA Markendialog

„Brand Thinking in the Digital Age“ was the motto of the 2nd DACHINA Brand Dialogue, which took place on the 6th of September 2019 in the Hotel Grand Elysée in Hamburg. Around 450 brand experts from the DACH region and China gathered at the conference to discuss the topic of brands between culture and economy. Representatives of global companies such as the Alibaba Group and [...]
Brand Management Workshop August 2019

Brand Management Workshop “Brand Boot Camp” – Review August 2019

Brand Management Workshop "Brand Boot Camp" – Review August 2019 How does it feel to study Brand Management? Ten prospective students had the chance to find an answer to this question at the "Brand Boot Camp" workshop on August 17, 2019. They spent a day exploring the brand world and gaining an impression of the studies at the Brand Academy. Under the direction of Benjamin [...]