Brand News

CORONAVIRUS INFORMATION

Find out more about teaching in winter semester 2020/21 and the measures taken by Brand University in dealing with the coronavirus.

ONLINE AND HYBRID TEACHING: DIGITALIZATION AT BRAND UNIVERSITY

Germany is currently experiencing an unprecedented boost in digitization. During the corona pandemic, universities are also changing drastically the way they transmit knowledge. What has changed at Brand University over the last few months as part of that process? No one can answer this question better than Philipp Sichau, IT Infrastructure and Campus Manager at BU. Under his direction, the university is currently experiencing a [...]

BRAND UNIVERSITY APPOINTS DR. THOMAS SUWELACK AS PROFESSOR

The team of professors at the Brand University of Applied Sciences is gaining reinforcement: After he had already been deputy professors at the BU, Dr. Thomas Suwelack was appointed as professor now. We are very pleased that we could win our colleague as professor for the Brand University and welcome him again! Professor Dr. Thomas Suwelack In master's degree program Brand Innovation Dr. Thomas Suwelack [...]

BRAND UNIVERSITY APPOINTS DR. JÖRG IGELBRINK AS PROFESSOR

The team of professors at the Brand University of Applied Sciences is gaining reinforcement: After he had already been deputy professors at the BU, Dr. Jörg Igelbrink was appointed as professor now. We are very pleased that we could win our colleague as professor for the Brand University and welcome him again! Professor Dr. Jörg Igelbrink In his new position as Professor of Brand Management, [...]

First students from Ningbo start 2+2 program at Brand University

"Welcome to Hamburg" was the message on October 12th for the first students of the new 2+2 program of our cooperation with the Zhejiang Wanli University in Ningbo. The group had been looking forward to this moment for a long time, as they started their studies in China two years ago and will now continue them in English in Hamburg for another two years at [...]

Open Space 2020 at Designxport

On October 5th, after the welcoming program for first semester students on the campus of the BU, another event awaited the Brand Design students for the kick-off of the semester: Open Space 2020. Every year at the start of the semester, design students of all classes come together with Prof. Michael Jonas and Prof. Ansgar Eidens to take a look at the semester ahead of [...]

Welcome on Campus – Start of Winter Semester 2020/21

Never before has there been so much excitement at Brand University about the start of a semester as there was in October 2020, because on October 5th, after six months of empty corridors, the time had finally come again: the Rainville Terrace Campus opened its doors for teaching! Thus, on the first day of the lecture period, not only the first seminars were held according [...]

GRADUATION CEREMONY: A SPECIAL DAY AT BRAND UNIVERSITY

The graduation ceremony of the graduating class is always a great pleasure at Brand University, but the celebration in the summer semester 2020 will be remembered as an extraordinary day. For a long time, it was not certain whether the about 90 graduates could even be said goodbye personally and on site. The joy was all the greater that the graduating class arrived in the [...]

RESEARCH AT DISTANCE – THE BRAND RESEARCH LAB IS EXCLUSIVELY TESTING THE REMOTE VERSION OF IMOTIONS

The summer semester 2020 presented the Brand University with new challenges in the face of the coronavirus pandemic, not only in teaching - the research department also had to rethink its approach in recent months. Normally, experimental studies at BU are conducted in the Brand Research Lab, where professors, lecturers and students have the resources for interdisciplinary research at their disposal. But how can projects [...]

SNEAK PEEK: BU CAMPUS MAKEOVER

How can you make the most of a semester when there are no students on campus? At BU, we decided to use the time to thoroughly renovate and give our rooms at the Rainvilleterrasse Campus a makeover! Big and small changes await our students the next time they visit the campus. The greatest change: We have gained the first floor! Where previously the Design Factory [...]

Guest Lecture: 5 questions to Torsten Sollitzer from ChinaWeChatting

In recent years, China has developed from a global "copy-cat" to a driving force for innovation in online marketing and e-commerce. The market has produced technology giants that we in Germany have often never heard of before. Torsten Sollitzer is someone who has a close eye on the Chinese online market and knows it inside out. The founder of ChinaWeChatting has been supporting German and [...]

Master Workshop „My Innovation. My Brand.“ – June 2020

On 27 and 28 June 2020, the first online edition of the Master Workshop "My innovation. My brand." took place at Brand University. Prospective students from all over the world joined in live via zoom in order to explore their entrepreneurial spirit during the workshop weekend and to get first insights into the master course Brand Innovation. Under the direction of BU Alumni David Dumont [...]

A day as the ADC jury: Brand design students award nails for design works

The summer semester 2020 calls for creativity - and therefore offers unique opportunities. Normally, Prof. Michael Jonas would visit the exhibition of the prize-winning works of the ADC competition with his students in the summer semester. For our designers, missing this highlight was out of the question. Instead, they themselves became members of the jury and were the first students in Germany to be granted [...]

Symposium: Distancing Design Education – Teaching in times of Social Distancing

The beginning of the 2020 summer semester established online teaching in a very short time and brought a digitalisation push for many German universities. On the one hand, this is a great opportunity, but at the same time it poses a particular challenge for creative study courses. Time for a first conclusion: What does the digital summer semester mean for lecturers, students and the entire [...]