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Eine junge Frau steht selbstbewusst mit verschränkten Armen vor einem modernen Gebäude und lächelt in die Kamera. Sie trägt eine lässige Kombination aus Jeans und Hemd, was einen entspannten, aber zielstrebigen Eindruck vermittelt. Die Szene symbolisiert den offenen und inspirierenden Campus der Brand University of Applied Sciences in Hamburg, an dem Studierende ihre Ziele verfolgen können.
Be You at BU

Your studies. Your success. Your future.

Secure your place now by 15 September 2025 and start your studies at Brand University in the heart of Hamburg on 1 October 2025

study in Hamburg

Success is a brand - yours starts here!

Brands, media, management, and design: at BU, we offer you degree programmes with exciting practical projects with renowned companies and a close-knit campus community in the city of Hamburg.

Experience Brand Thinking

Brands shape the future - with ‘Brand Thinking’

At Brand University, you will learn how brands create real added value. With our unique focus on brand thinking, we combine strategy, creativity and management - for a career with prospects in the brand world of tomorrow.

IN HIGH DEMAND: OUR DEGREE PROGRAMMES

Discover all programmes
Das Bild zeigt eine Frau mit kurzen, blonden Haaren und Brille, die an einem modernen Schreibtisch sitzt. Sie trägt eine orangefarbene Bluse und hält ein Tablet in den Händen. Vor ihr liegen ein Notizblock und ein Stift auf dem Tisch, neben einem aufgeklappten Laptop. Die Umgebung wirkt modern und stilvoll, mit Glaswänden und geometrischen Deckenleuchten im Hintergrund. Die Frau lächelt freundlich und scheint in Gedanken vertieft oder in ein Gespräch involviert zu sein, was eine professionelle und konzentrierte Arbeitsatmosphäre vermittelt.
Remote

MBA Brand Marketing - Brand Management

Remote

University certificate CX & UX Design

Das Bild zeigt vier Personen, die um einen Laptop herumstehen und gemeinsam an einem Projekt arbeiten. Eine Frau mit lockigem Haar sitzt und schaut konzentriert auf den Laptop, während die anderen drei, zwei Männer und eine Frau, um sie herumstehen und ebenfalls auf den Bildschirm blicken. Die Gruppe wirkt engagiert und in eine Diskussion vertieft, möglicherweise arbeiten sie an einer Präsentation oder einem kreativen Projekt. Die Umgebung ist modern und entspannt, mit einem Sofa im Hintergrund und einer schlichten Einrichtung. Die Kleidung der Personen ist lässig und spiegelt eine informelle, aber produktive Arbeitsatmosphäre wider.
On-campus

M.A. Brand Strategy

Key Facts : Why BU?

Future-oriented learning: at Brand University of Applied Sciences we focus on expertise, practical relevance, interactivity and interdisciplinarity.

About the university

98%

of our students successfully complete their studies.

40+

degree programmes & certificate courses with a focus on future skills.

15+

years of experience as a young and innovative university.

Drei junge Studierende arbeiten gemeinsam an einem Computer und lachen, während sie auf den Bildschirm schauen. Die Gruppe strahlt Freude und Zusammenarbeit aus, was auf eine dynamische und unterstützende Lernumgebung hinweist. Diese interaktive Atmosphäre spiegelt die Teamorientierung und den kreativen Austausch wider, der an der Brand University gefördert wird.
FUTURE SKILLS

Learn today what will be important tomorrow

The business world is dynamic, technological possibilities are growing rapidly and product cycles are turning faster. In order to be prepared for the future, we not only teach you key competencies at BU, but also future skills.

No matter which degree programme you choose: Mega-trends such as sustainability, artificial intelligence, attention economy and new work are firmly anchored in the curriculum. You will develop precisely those future skills that companies are desperately looking for - and significantly increase your market value.

Brand University: awarded, accredited and certified

Welcome to the University for Brands

About the univeristy

Brand University is one of the few universities in the world that has been fully focussing on the topic of brands for over a decade. We believe in the power of brands. Brands are appreciated by people and thus create added value for companies. To utilise this potential, both planning and design are required. Our brand thinking approach combines both perspectives.

Brand thinking places the brand at the centre of all decisions in a company. Marketing and design students learn this holistic approach in joint courses. The modern and cosy campus in the very heart of Hamburg not only serves as a place for lectures, but also offers a co-working space and a studio that are available to you 24/7 - perfect for making contacts and working on your projects!

Projects to kick-start your career

We believe in learning by doing! That's why our degree programmes are packed with practical projects. In these, you will experience the challenges of the business world with international companies and work on real solutions together with your fellow students. From the briefing to the final presentation, personal skills are just as important as the ability to work together as a team.

Discover all projects

Success Story: BU X ABOUT YOU

Many of our students dream of entering the fashion industry.
The aim of the research project with ABOUT YOU was to analyse consumer and user attitudes towards the ABOUT YOU brand. In particular, the campaign with female influencer Kendall Jenner was analysed in one strand of research, as well as the perception of the ABOUT YOU brand as an employer brand in another.

In high demand on the job market

Career through project experience

You will work on real projects and be in close contact with companies. From the idea to the finished solution, you will go through all phases of a project, and make valuable contacts in the process. Our practice partners often offer students interesting jobs or internships.

Our practice and project partners

Important dates & Info Events

All events

07.10.

Consulting

Info event for Brand Strategy (M.A.)

10/07/2025 | 12:00 PM | online

Your questions are our motivation

Do you have any questions about our distance learning programmes, the university certificates or anything else in general? We will be happy to advise you.

Iris Zimmermann

+49 40 982 56 14 10 [email protected] Callback at your preferred time Chat with us on WhatsApp
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news from Brand University

All news
Press release

New Publication: Prof. Dr. Joachim Bongard and BU Alumnus Daniel Neye release groundbreaking book on brand management

08/14/2025

Exciting news from our community: A new book by Prof. Dr. Joachim Bongard and BU alumnus Daniel Neye has been...
Press release

Portfolio Workshop at BU

06/21/2025

At BU’s portfolio workshop, participants refined their creative work, explored new...
Press release

Prof. Dr. Sandra Groll on the Closing Panel of DIVE’25 in Munich

05/08/2025

Prof. Dr. Sandra Groll, Head of the Master in Brand Strategy at Brand University,...
Press release

Research Success: Prof. Dr. Anne Kranzbühler in the Journal of Consumer Research

01/21/2025

How do mass layoffs affect consumer behavior? In her latest study, Prof. Dr. Anne Kranzbühler investigates why offshoring is perceived as a breach of trust...
Press release

New Year's Reception 2025: Welcoming Dr. Philipp Gausling as a Professor at Brand University

01/16/2025

Welcoming Dr. Philipp Gausling to Brand University as a Professor
Press release

Research and new impulses for brand management and consumer behavior

11/28/2024

Successful research at the Brand University of Applied Sciences: New impulses for brand...