Communication Design

Brand Design – Bachelor of Arts

Design, illustration, film, photography – you are enthusiastic about everything that has to do with creativity and aesthetics? Do you want to give brands a face and create brand experiences for all the senses?

Get to know all the success factors of design and communication in the Communication Design focus of our Brand Design B.A. course.
For your career in the creative industries, you will receive from us …

  • comprehensive creative training,
  • the teaching of technical skills,
  • strategic know-how about brands,
  • space for your personal and creative development,
  • experience in real-life practical projects for companies and agencies.

Discover the campus, all about brands and dream jobs!

Communication Design at a glance

Start of Studies:Wintersemester (October 1st)
Contents:Brand design, shape & composition, graphic design, photography, typography, corporate design, motion design, transmedia storytelling, packaging, audiovisual branding, elective focus modules, practical projects
Duration:6 semester (full-time)
Credit Points:180 ECTS
Apply until:September 15th
Location:Hamburg, Germany
Degree:Bachelor of Arts (B.A.)
Career prospects:e.g. as Brand Strategist, Editorial Designer, Art Director, Packaging Designer, Corporate Designer, Creative Conceptionist, Animation Artist



Communication designers conceive, develop and realise the visual appearance of brands and companies, – whether logo, corporate identity, product and packaging or advertising campaigns in print, film, and digital media or store and innovative experiences.

In the Communication Design focus of the Bachelor’s programme Brand Design you will develop the creative, technical and strategic know-how that creative people in the media and advertising industry need. This will not only enable you to meet current requirements, but also the challenges of tomorrow.

Develop your individual creative signature during your studies. Our professors and lecturers will work with you to develop the practical knowledge as designers that will be in demand in your future and giving you the freedom to develop your personality and your team spirit to find innovative solutions.

How does Brand University of Applied Sciences give you the decisive advantage for an exciting career in the creative industry? Expert knowledge on brand development and the latest findings from communication research complement the classic design training in graphic design. With interactive, hands-on teaching.

Whether you are going to work in advertising agencies, large brand companies, film productions or as a freelance designer – our diverse practical projects prepare you optimally for the working world.

Test your knowledge and skills during your studies and make contacts!

Leading companies and agencies appreciate the cooperation with enthusiastic talents. Our project partners invite you to provide valuable input for real projects. At the same time, you will establish valuable contacts – the cornerstone of your professional network.

1st Semester

  • Form & Composition
  • Characters & Font
  • Photography
  • Brand Design Basics
  • Brand Management Basics

2nd Semester

  • Graphic design
  • Digital Design
  • Typography & Publishing
  • Aesthetics & Perception
  • Elective Module

3rd Semester

  • Corporate Design
  • Motion Design
  • Generative Design
  • Elective Module

4th Semester

  • Transmedia Storytelling
  • Audiovisual branding
  • Packaging
  • Elective Module

5th Semester

  • Art Direction
  • Design Thinking & Sustainability
  • Interdisciplinary Practice Project
  • Elective Module

6th Semester

  • Practice Transfer Project
  • Bachelor Thesis
  • Colloquium

Elective Modules:

In the 2nd – 5th semester, electives are taken to develop the individual focus of study on communication design or digital design – the teaching languages are German and English.

  •     Digital Branding & Social Media (DE, EN)
  •     Illustration (DE)
  •     Brand Language (DE)
  •     Wearables and tangible media (DE, EN)
  •     Prototyping and User Testing (DE, EN)
  •     Brand Environments (DE)
  •     Multisensory branding (DE, EN)
  •     Creative Leadership (EN)
  •     Open Innovation & Digital Thinking (EN)
  •     Semiotics & Aesthetics (EN)
  •     Communication management (DE, EN)
  •     Media Science & Advertising Psychology (DE, EN)
  •     Market and Trend Research & Neuromarketing (DE, EN)
  •     Specialization in Photography (DE, EN)
  •     Advanced Editorial Design (DE, EN)
  •     Specialization in Generative Design and Creative Coding (DE, EN)
  •     Specialisation in Film and Motion Design (DE, EN)
  •     Free transfer projects (DE, EN)
  •     Business English (EN)

Status: October 2018

What is a… ?

After successfully completing the study focus communication design, many opportunities will open up to you as an expert in the creative industry. As the person responsible for the image and communication of brands, you will be able to realise complex projects as part of integrated marketing.

Learn more about the career opportunities a degree in Brand Design opens up for you.

Course fees

As a leading state-recognised, privately owned university, Brand University of Applied Sciences is financed exclusively through course fees.

Course fees for students from Germany and the EU from October 2019:
685,- Euro per month,
890,- Euro one-off matriculation fee,
200,- Euro one-off examination fee.
Total costs: 25.750,- Euro

Course fees for students from countries outside the EU:
890,- Euro per month,
2.300,- Euro one-off matriculation fee,
200,- Euro one-off examination fee.
Total costs: 34.540,- Euro
Exceptions may be made for students who already have long-term residence permits for the EU.


We hope to enable every suitable candidate to study at Brand University of Applied Sciences, regardless of their financial situation.
For this reason we sponsor certain ‘Brand Talents’ with a scholarship from Semester 5 onwards. You can also obtain finance under the Bundesausbildungsförderungsgesetz (‘BAföG’ or German Federal Educational Assistance Act).
If you want to know anything about financing you should contact the Student Financing Advice Centre.

Students at Brand University of Applied Sciences can also obtain financial support from foundations and financial institutions in Hamburg and further afield. At a national level there is the Kreditanstalt für Wiederaufbau (KfW) which offers the ‘KfW-Studienkredit’.

Brand Talents ONE

We encourage talent for the future. Right from the start.

Talent shows itself through personal abilities and not through good grades or a good financial background. For this reason, we award partial scholarships in the field of brand design to outstanding applicants – passionate, creative personalities who are involved in an interdisciplinary and intercultural student body, who want to exchange ideas and grow beyond themselves! The scholarships are awarded for the start of studies in October and paid out over the entire course of studies.

The conditions

Qualification to enter a university (Abitur, Fachabitur or secondary school with 3 years of professional experience).
A special talent for design, proven by a creative design portfolio – without media restrictions, i.e. analog and/or digital drawings, films, photographs or painting are possible. In terms of content, at least one of the designs in the scholarship application should be related to a trademark (real or fictitious).

The application

The procedure corresponds to the regular application process at Brand University of Applied Sciences, see application form.

To apply for a scholarship, your letter of motivation must contain a special focus on your personal suitability for the scholarship. Letters of recommendation from a teacher, professor of your previous studies, employer or mentor are also welcome.

The application deadline for the Brand Talents ONE scholarships ends on August 24, and the winners will be announced on 1st September.

If you have any questions, please contact our student advisor Anna Prokhorenko, Fon +49 40 38089356-23 Mail

The Jury

The applications of all interested parties will be evaluated by an independent jury. The jury consists of nationally and internationally renowned designers who are not members of Brand University of Applied Sciences.

The following documents must be submitted for admission:

  • Completed application form
  • Qualification to enter a university (Abitur or Fachabitur).
    With appropriate previous experience, applicants can also be admitted to studies in individual cases without a (Fach-)Abitur.
  • Curriculum vitae and certificates
  • Motivation letter
  • Portfolio

You will find more information about the application documents and formal requirements on the application form.

In case your application documents are not complete due to the current situation, it is possible to hand in later the missing documents.

If they assess your application documents positively, our applicant manager Anna Braun and course director Prof. Ansgar Eidens will look forward to getting to know you in a personal interview and finding out more about your own particular career so far, your specific aptitudes, and your personal aims which you wish to pursue in connection with the course.

If your application interview is successful you will be admitted to study.

Application Deadlines

Applicants who do NOT require an entry visa for Germany:

  • September 15th

Applicants who require an entry visa for Germany:

  • June 30th

Application Deadline for the Winter semester: September 15, 2021

next info events

INFO-EVENT BACHELOR STUDIES 15.03.2021, 21.04.2021 UND 19.05.2021
Read more

student advisory service

Do you have any questions about the programme? Contact us now.

Anna Braun

Student Advisory Service
Fon +49 40 38089356-23
WhatsApp +49 160 – 5566783 (9 a.m. to 4 p.m. on wekdays)


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