Brand Management

Bachelor of Arts

You are ambitious, curious and your heart beats for brands?

You want …

  • to develop innovative products and help shape major brands?
  • to turn products into brands and brands into love brands?
  • to work on real projects with leading brand companies and established agencies during your studies?

Start your career with us – learn how to develop and manage brands at the Brand University of Applied Sciences.
Our team accompanies you on your way and prepares you excellently for your career.

Do you want to know more about the study programme?

Brand Management at a glance

Start of Studies:Winter semester (October 1st) // summer semester (April 1st)
Contents:Brand Management, Market and trend research, Neuromarketing, Innovation and Price Management, Distribution Policy, Digital Branding & Social Media, Practical Projects
Duration:6 Semester (full-time)
Credit Points:180 ECTS
Apply until:September 15th // March 30th
LanguageGerman
Location:Hamburg
Degree:Bachelor of Arts (B.A.)
Perspectives:e.g. as Brand Manager, Product Manager in the Brand Industry, as Consultant in Management Consultancies or as a strategist in branding and communication agencies

Impressions

Profile

In Brand Management, brands are created, products become something
desirable and arouse passions.

Brand Management combines strategic as well as creative challenges –
innovative brand offerings, brand positioning as well as price,
communication and sales strategies are just as much a part of this as the
concept development for customer support through product-accompanying
services and after-sales offers.

In the bachelor’s degree course Brand Management, we will provide you with
all the necessary marketing, management and leadership skills that you
need for a successful career.
We will also promote your personal skills, such as the ability to work
in a team, presentation techniques and self-organisation.

Ute Röseler

“Brands need strong leaders. As a brand manager, you will design and
orchestrate brands in order to successfully anchor them in the market
and among target groups.”

Course director Prof. Ute Röseler

 

Test your knowledge and skills during your studies and take the opportunity to make new contacts!

Leading brand companies and established agencies appreciate the cooperation with enthusiastic talents. Our project partners invite you to provide valuable input for real projects. At the same time, you will establish valuable contacts with leading managers – the cornerstone of your professional network.

1st Semester

  • Foundations of Brand Management
  • Foundations of Brand Design
  • Business English
  • Foundations of academic work
  • Foundations of economics

2nd Semester

  • Branding – planning and conceptualisation
  • Communication and media science
  • Accounting
  • Market and trend research & neuromarketing

3rd Semester

  • Innovation management
  • Price and distribution policy
  • Communication management
  • Elective module I

4th Semester

  • Media planning and controlling
  • Legal foundations: brand management
  • Special forms of brand management
  • Elective module II

5th Semester

  • International branding
  • Digital branding
  • Interdisciplinary project
  • Elective module III

6th Semester

  • Practical transfer project: Brand Management
  • Bachelor’s thesis and oral examination

Thanks to the worldwide unique focus on the success factor brand,
you are ready for demanding tasks in brand-leading companies
– e.g. as brand manager or product manager in the brand industry,
as consultant in management consultancies or as strategist in
branding and communication agencies.

Success Stories

Course fees

As a leading state-recognised, privately owned university, the Brand University of Applied Sciences is financed exclusively through course fees.

Course fees for students from Germany and the EU from October 2019:
685,- Euro per month,
890,- Euro one-off matriculation fee,
200,- Euro one-off examination fee.
Total costs: 25.750,- Euro

Course fees for students from countries outside the EU:
890,- Euro per month,
2.300,- Euro one-off matriculation fee,
200,- Euro one-off examination fee.
Total costs: 34.540,- Euro
Exceptions may be made for students who already have long-term residence permits for the EU.

Financing

We hope to enable every suitable candidate to study at the Brand University of Applied Sciences, regardless of their financial situation. For this reason we sponsor certain ‘Brand Talents’ with a scholarship from Semester 5 onwards.
You can also obtain finance under the Bundesausbildungsförderungsgesetz (‘BAföG’ or German Federal Educational Assistance Act). If you want to know anything about financing you should contact the Student Financing Advice Centre.

Students at the Brand University of Applied Sciences can also obtain financial support from foundations and financial institutions in Hamburg and further afield. At a national level there is the Kreditanstalt für Wiederaufbau (KfW) which offers the ‘KfW-Studienkredit’.

The following documents must be submitted for admission:

  • Higher education entrance qualification
  • CV and certificates
  • written application
  • letter of motivation
  • for English-language studies: English Level B2 according to CEF

Detailed information on the formal requirements can be found
on the application form.

After a positive review of your application documents, our
applicant manager Anna Prokhorenko and the course director
Prof. Ute Röseler look forward to meeting you in a personal interview
and learning more about your individual career, your professional
qualifications and your personal goals in connection with your studies.

Once you have successfully completed the interview, you will
be admitted to the program.

Application Deadlines

Applicants who do NOT require an entry visa for Germany:

  • September 15th

Applicants who require an entry visa for Germany:

  • June 30th

Application for the Summer semester: March 15, 2020

next info events


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student advisory service


Do you have any questions about the programme? Contact us now.

Anna Prokhorenko

Student Advisory Service
Fon +49 40 38089356-23
WhatsApp +49 160 – 5566783 (9 a.m. to 4 p.m. on wekdays)
Mail anna.prokhorenko@brand-university.de

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