In Brand Management, brands are created, products become something
desirable and arouse passions.

Brand Management combines strategic as well as creative challenges –
innovative brand offerings, brand positioning as well as price,
communication and sales strategies are just as much a part of this as the
concept development for customer support through product-accompanying
services and after-sales offers.

In the bachelor’s degree course Brand Management, we will provide you with
all the necessary marketing, management and leadership skills that you
need for a successful career.
We will also promote your personal skills, such as the ability to work
in a team, presentation techniques and self-organisation.

“Brands need strong leaders. As a brand manager, you will design and
orchestrate brands in order to successfully anchor them in the market
and among target groups.”

Course director Prof. Ute Röseler

 

1st Semester

• Foundations of Brand Management
• Foundations of Brand Design
• Business English
• Foundations of academic work
• Foundations of economics

2nd Semester

• Branding – planning and conceptualisation
• Communication and media science
• Accounting
• Market and trend research & neuromarketing

3rd Semester

• Innovation management
• Price and distribution policy
• Communication management
• Elective module I

4th Semester

• Media planning and controlling
• Legal foundations: brand management
• Special forms of brand management
• Elective module II

5th Semester

• International branding
• Digital branding
• Interdisciplinary project
• Elective module III

6th Semester

• Practical transfer project: Brand Management
• Bachelor’s thesis and oral examination

What is a… ?

Thanks to the worldwide unique focus on the success factor brand, as a graduate of Brand University you are prepared for demanding tasks in leading brand companies.

Learn more about the career opportunities a degree in Brand Management opens up for you.

Brand Manager

Brand Managers are responsible for the creative concepting, strategic planning and coordination of brand development. Their goal is to build a distinctive and attractive brand image that will attract loyal customers and increase sales. To achieve this, Brand Managers need to know the market well, conduct competition and target group analyses and always keep an eye on the overall brand image. In companies they often work very closely with the production, marketing and sales departments.

What skills does a Brand Manager need?
Business management knowledge, strong communication skills, creativity, analytical and strategic thinking, a sense for trends.

This is what Brand Managers are also called:
Brand Specialist, Brand Consultant

Online Marketing Manager

Online marketing managers position companies in the digital media. This includes, for example, the conception and implementation of online marketing campaigns, search engine advertising (SEA) and optimization (SEO), social media management and e-commerce management. In large companies, the various areas are often taken over by several people who specialise in more detail and are then called, for example, Social Media Managers or E-Commerce Managers.

What skills does an Online Marketing Manager need?
Economic understanding, analytical thinking, creativity, sense of trends, basic technical understanding.

This is what Online Marketing Managers are also called:
Digital Marketing Manager

Content Manager

Content managers ensure that digital content reaches the right users on different channels. On the one hand, they work on the editorial side and create content in the form of text, videos or images, while on the other hand they take care of the technical distribution of the content. Mostly on the website, in social media or newsletters. Their work includes developing content strategies, creating content plans, producing content, and analyzing and – if necessary – optimizing its success after publication.

What skills does a content manager need?
Creativity, basic technical understanding, communication skills, a feel for trends, analytical and strategic thinking, writing skills.

Content managers are also called that way:
Online Editor, Content Specialist, Digital Content Manager

Product Manager

Product managers plan, manage and control the marketing of products and services. To do this, they actively monitor what customers want and always have an eye on how the competition is developing. Product managers organize, for example, product launches and sales promotion campaigns. They work closely with the marketing, sales, production and development departments. In contrast to brand managers, who design and build brands, product managers are responsible for individual products or parts of the range.

What skills does a product manager need?
Knowledge of the market, analytical and strategic thinking, marketing knowledge, customer orientation

This is also what product managers are called:
Online Product Manager

Social Media Manager

Social Media Managers are responsible for managing the social media channels of companies and organizations. They take care of building a community of potential customers and interested persons, maintain contact and create content in the form of text, images and videos. The tasks of Social Media Managers also include the management of campaigns. Therefore they also take care of advertising planning and controlling. The aim behind this is to improve the reach of websites and shops and to maintain the image of brands or companies.

What skills does a social media manager need?
Fun in dealing with social media, English skills, text confidence, creativity, strategic and analytical thinking, a sense of trends, diplomatic skills

Account Manager

Account managers in agencies take care of the acquisition, consulting and support of corporate customers.
They manage customer projects from the initial idea, through conception and design, to implementation. This includes the calculation of projects, budget controlling, as well as the creation and monitoring of timings. You are the first contact person for the customer and, in addition to consulting and organisation, you must also ensure a partnership-based cooperation with the customer. Which type of projects account managers supervise depends on the agency’s focus.

What skills does an account manager need?
Organisational talent, openness, customer orientation, negotiation skills, communication skills, flexibility, sociability, structure, diplomatic skills

This is also what account managers are called:
Project Manager, Client Advisor, Account Director

Communication Manager

Communication managers coordinate the communication of a company to the public. In doing so, they also determine how brands appear to the outside world. Their tasks include contact with journalists, writing press releases, organising press conferences and interviews. Active network maintenance is very important in this profession. In larger companies, communication managers also take care of internal communication with employees. Overall, they work closely with the marketing and product development departments and with the management.

What skills does a Communication Manager need?
Strong communication skills, empathy, a feel for topics and stories, writing skills, creativity, enjoy networking

This is also what communication managers are called:
PR Manager, Brand Communication Manager, Communication Specialist

Media Planner

When do customers see advertising where? This is the question media planners ask themselves. They ensure the optimal placement of advertising campaigns in the online, TV, print and radio sectors, but also on the street (out of home) or in shops (point of sale). To do this, they analyse markets, reach and target groups and select the appropriate advertising medium for each campaign. Working as a media planner is a varied interplay of dealing with numbers and advising customers.

What skills does a media planner need?
Analytical and strategic thinking, communication skills, organisational talent, economic understanding

This is also what media planners are called:
Online Media Planner, Media Consultant

Course fees

As a leading state-recognised, privately owned university, the Brand University of Applied Sciences is financed exclusively through course fees.

Course fees for students from Germany and the EU from October 2019:
685,- Euro per month,
890,- Euro one-off matriculation fee,
200,- Euro one-off examination fee.
Total costs: 25.750,- Euro

Course fees for students from countries outside the EU:
890,- Euro per month,
2.300,- Euro one-off matriculation fee,
200,- Euro one-off examination fee.
Total costs: 34.540,- Euro
Exceptions may be made for students who already have long-term residence permits for the EU.

Financing

We hope to enable every suitable candidate to study at the Brand University of Applied Sciences, regardless of their financial situation. For this reason we sponsor certain ‘Brand Talents’ with a scholarship from Semester 5 onwards.
You can also obtain finance under the Bundesausbildungsförderungsgesetz (‘BAföG’ or German Federal Educational Assistance Act). If you want to know anything about financing you should contact the Student Financing Advice Centre.

Students at the Brand University of Applied Sciences can also obtain financial support from foundations and financial institutions in Hamburg and further afield. At a national level there is the Kreditanstalt für Wiederaufbau (KfW) which offers the ‘KfW-Studienkredit’.

The following documents must be submitted for admission:

• Higher education entrance qualification
• CV and certificates
• written application
• letter of motivation

Detailed information on the formal requirements can be found
on the application form.

In case your application documents are not complete due to the current situation, it is possible to hand in later the missing documents.

After a positive review of your application documents, our
applicant manager Anna Prokhorenko and the course director
Prof. Ute Röseler look forward to meeting you in a personal interview
and learning more about your individual career, your professional
qualifications and your personal goals in connection with your studies.

Once you have successfully completed the interview, you will
be admitted to the program.