In Brand Management, brands are created, products become something
desirable and arouse passions.

Brand Management combines strategic as well as creative challenges –
innovative brand offerings, brand positioning as well as price,
communication and sales strategies are just as much a part of this as the
concept development for customer support through product-accompanying
services and after-sales offers.

In the bachelor’s degree course Brand Management, we will provide you with
all the necessary marketing, management and leadership skills that you
need for a successful career.
We will also promote your personal skills, such as the ability to work
in a team, presentation techniques and self-organisation.

“Brands need strong leaders. As a brand manager, you will design and
orchestrate brands in order to successfully anchor them in the market
and among target groups.”

Course director Prof. Ute Röseler

 

1st Semester

• Foundations of Brand Management
• Foundations of Brand Design
• Business English
• Foundations of academic work
• Foundations of economics

2nd Semester

• Branding – planning and conceptualisation
• Communication and media science
• Accounting
• Market and trend research & neuromarketing

3rd Semester

• Innovation management
• Price and distribution policy
• Communication management
• Elective module I

4th Semester

• Media planning and controlling
• Legal foundations: brand management
• Special forms of brand management
• Elective module II

5th Semester

• International branding
• Digital branding
• Interdisciplinary project
• Elective module III

6th Semester

• Practical transfer project: Brand Management
• Bachelor’s thesis and oral examination

Thanks to the worldwide unique focus on the success factor brand,
you are ready for demanding tasks in brand-leading companies
– e.g. as brand manager or product manager in the brand industry,
as consultant in management consultancies or as strategist in
branding and communication agencies.

Career Opportunities

Paula Puls

Brand Management B.A.

My time at BU had its ups and downs. Still, studying here was absolutely the right decision because my education provided the perfect stepping stone for my current career in digital strategy at interone. Thanks to BU’s focus on practical application, its holistic approach and its lecturers – who command an impressive level of knowledge and experience – I learned a lot. Especially the practice projects and near-weekly presentations facilitated my entry into the job world and as a result I was able to hit the ground running.

David Vielhauer

Brand Management B.A.

Despite being off to a rocky start and frequent fits of frustration given the substantial workload, I have learned a lot of new, useful and most of all practice-oriented things at BU. I was able to expand quite a bit on what I had learned during my previous vocational training in marketing communications. After graduation, I immediately took the position of CMO with ZANUM GmbH & Co. KG. Aside from day-to-day marketing activities (social media, events, SEM etc.) my key task is the acquisition of investors and partnerships.

Monika Brauers

Brand Management B.A.

I have never regretted studying Brand Management, because it was simply the perfect supplement to my previous vocational training programme in Brand Communication. During my studies I was able to collect various additional practical experiences. After one of my student temp assignments, XING kept me on as Junior Digital Communications Manager. By now I am a Consultant with pilot group. What I particularly appreciate about Brand University of Applied Sciences is the direct and intensive exchange with the lecturers and professors. It represents both challenge and support at the same time.

Keith Wischermann

Brand Management B.A.

BU’s practical orientation and focus on innovation represented the perfect environment for my professional and personal development. My diverse experiences created a lasting basis for all subsequent steps: insights into international organisations, my Master’s studies at Oxford Brookes University and my current position as Brand Manger with Mars Petcare Europe. Still, much more important were the friendships I was able to build during my three years at BU!

David Kunz

Brand Management B.A.

Thanks to BU’s international orientation I already realised during my Bachelor studies in Brand Management that I wish to pursue an international career. After graduating from a Master’s programme in the U.S., I started working as an Account Manager at Google Europe. I now support agencies in successfully implementing all sorts of online marketing campaigns. The knowledge of Brand Management and the relationships between agencies and their clients I acquired at Brand University of Applied Sciences has proven particularly valuable for my job.

Georg Klausner

Brand Management B.A.

With a Bachelor’s degree in my pocket I moved to Brasil for a perfect career start as Brand Manager. At Mucca we are busy developing the online shopping platform ma.gnolia.com for the German market. I am responsible for the entire Web presence as well as search engine optimization. BU’s holistic approach to brand management and the practical experience I gained through practice projects keep proving to be valuable sources of knowledge and energy.

David Adam

Brand Management B.A.

I’m currently working as Online Marketing Manager at Hapag-Lloyd Cruises. That means I’m responsible for guiding a traditional luxury brand into the digital age. I think back fondly to my time at Brand University of Applied Sciences. The advantages of a small campus and small seminar groups are really paying off now. The practically-aligned and interactive lectures were especially helpful to me in my development.

Christian Prahl

Brand Management B.A.

Brand Academy was the stepping stone to my international career. After learning the ins and outs of brand-driven, strategic communications I moved to the Silicon Valley and became a Digital Marketing Specialist. In the fast moving technology and startup world, my background clearly differentiates me from my peers. A mere 1.5 years after graduation I am already responsible for a premium brand.

Course fees

As a leading state-recognised, privately owned university, the Brand University of Applied Sciences is financed exclusively through course fees.

Course fees for students from Germany and the EU from October 2019:
685,- Euro per month,
890,- Euro one-off matriculation fee,
200,- Euro one-off examination fee.
Total costs: 25.750,- Euro

Course fees for students from countries outside the EU:
890,- Euro per month,
2.300,- Euro one-off matriculation fee,
200,- Euro one-off examination fee.
Total costs: 34.540,- Euro
Exceptions may be made for students who already have long-term residence permits for the EU.

Financing

We hope to enable every suitable candidate to study at the Brand University of Applied Sciences, regardless of their financial situation. For this reason we sponsor certain ‘Brand Talents’ with a scholarship from Semester 5 onwards.
You can also obtain finance under the Bundesausbildungsförderungsgesetz (‘BAföG’ or German Federal Educational Assistance Act). If you want to know anything about financing you should contact the Student Financing Advice Centre.

Students at the Brand University of Applied Sciences can also obtain financial support from foundations and financial institutions in Hamburg and further afield. At a national level there is the Kreditanstalt für Wiederaufbau (KfW) which offers the ‘KfW-Studienkredit’.

The following documents must be submitted for admission:

• Higher education entrance qualification
• CV and certificates
• written application
• letter of motivation
• for English-language studies: English Level B2 according to CEF

Detailed information on the formal requirements can be found
on the application form.

After a positive review of your application documents, our
applicant manager Anna Prokhorenko and the course director
Prof. Ute Röseler look forward to meeting you in a personal interview
and learning more about your individual career, your professional
qualifications and your personal goals in connection with your studies.

Once you have successfully completed the interview, you will
be admitted to the program.