Brand Management

Bachelor of Arts

Successful brands, social media, creative advertising campaigns and digital lifestyle – all these are topics you would like to explore during your studies? You want to rise above yourself?

At Brand University, you will receive the professional know-how about brand management and communication, as well as the freedom for your personal development into an independent problem solver.
In small groups you will become a brand expert in a creative atmosphere. Throughout your studies you will work on practical projects for real companies and agencies.

As mentors always by your side: professors and lecturers with many years of practical experience.

Discover the campus, all about brands and dream jobs!

Brand Management at a glance

Start of Studies:Winter semester (October 1st) // summer semester (April 1st)
Contents:Brand Management, Market and trend research, Neuromarketing, Innovation and Price Management, Distribution Policy, Digital Branding & Social Media, Practical Projects
Duration:6 Semester (full-time)
Credit Points:180 ECTS
Apply until:September 15th // March 30th
LanguageGerman
Location:Hamburg
Degree:Bachelor of Arts (B.A.)
Perspectives:e.g. as Brand Manager, Product Manager in the Brand Industry, as Consultant in Management Consultancies or as a strategist in branding and communication agencies

Impressions

Profile

From an idea to a must-have
What makes a product or service competitive and successful?
Just think of the sneaker selection in online shops: Countless variations, but what do we decide on? Mostly on the brand – even if we have to pay 40% more for it.
Brands meet our needs. That is why a good idea must become a brand.

Successful brands understand people
In the Brand Management course you will learn how to make brands desirable, how to manage them successfully and how to communicate them with emotional stories.

  • Learn to read thoughts. Neuromarketing tells us what touches people. Trend research shows what inspires them.
  • Develop and build brands, develop advertising campaigns – for international markets too.
  • By the end of your studies you will have mastered the basics of business administration and know what makes companies economically successful.
  • Find out where you meet target groups, which one is the right one for your brand and in which moments they are attentive.
  • Whether Instagram and YouTube or TV, print and point-of-sale: Learn to distinguish hypes from important channels and use them for your communication.
  • Elective modules allow you to go deeper into individual topics, such as sustainability and business ethics.

High quality teaching – safe environment
Whether face-to-face or online teaching: we stand by our promise of high-quality teaching – state-recognized and accredited for an unlimited period of time, by the German Science Council and AQAS.
High health standards are essential for us – especially during this time.

“Brands need strong leaders. As a brand manager, you will design and orchestrate brands in order to successfully anchor them in the market and among target groups.”

Course director Prof. Ute Röseler

Rise above yourself

Studies are not about learning by heart. That is why our lessons are interactive. In projects, you will find solutions together, use the latest tools and contribute to shaping the lessons. They teach you self-management, challenge the team player in you and turn students into independent and innovative problem solvers. Study interdisciplinary, live interculturally – soft skills from which you benefit your whole life.

Our practice partners – your contacts, possibly your future employers

Our professors and lecturers are successful strategists, consultants, founders and managers. They accompany you on your way into the job by bringing practice into their lessons.
You will work in teams on real projects for large companies such as Beiersdorf and Unilever. Even renowned agencies such as Serviceplan or Pilot are eager to hear the ideas of young talents. This way you can gain a head start on the job market through networking even during your studies.

Learn more about our past practical projects in the project reports:

 

1st Semester

  • Foundations of Brand Management
  • Foundations of Brand Design
  • Business English
  • Foundations of academic work
  • Foundations of economics

2nd Semester

  • Branding – planning and conceptualisation
  • Communication and media science
  • Accounting
  • Market and trend research & neuromarketing

3rd Semester

  • Innovation management
  • Price and distribution policy
  • Communication management
  • Elective module I

4th Semester

  • Media planning and controlling
  • Legal foundations: brand management
  • Special forms of brand management
  • Elective module II

5th Semester

  • International branding
  • Digital branding
  • Interdisciplinary project
  • Elective module III

6th Semester

  • Practical transfer project: Brand Management
  • Bachelor’s thesis and oral examination

What is a… ?

Thanks to the worldwide unique focus on the success factor brand, as a graduate of Brand University you are prepared for demanding tasks in leading brand companies.

Learn more about the career opportunities a degree in Brand Management opens up for you.

Course fees

As a leading state-recognised, privately owned university, the Brand University of Applied Sciences is financed exclusively through course fees.

Course fees for students from Germany and the EU from October 2019:
685,- Euro per month,
890,- Euro one-off matriculation fee,
200,- Euro one-off examination fee.
Total costs: 25.750,- Euro

Course fees for students from countries outside the EU:
890,- Euro per month,
2.300,- Euro one-off matriculation fee,
200,- Euro one-off examination fee.
Total costs: 34.540,- Euro
Exceptions may be made for students who already have long-term residence permits for the EU.

Financing

We hope to enable every suitable candidate to study at the Brand University of Applied Sciences, regardless of their financial situation. For this reason we sponsor certain ‘Brand Talents’ with a scholarship from Semester 5 onwards.
You can also obtain finance under the Bundesausbildungsförderungsgesetz (‘BAföG’ or German Federal Educational Assistance Act). If you want to know anything about financing you should contact the Student Financing Advice Centre.

Students at the Brand University of Applied Sciences can also obtain financial support from foundations and financial institutions in Hamburg and further afield. At a national level there is the Kreditanstalt für Wiederaufbau (KfW) which offers the ‘KfW-Studienkredit’.

The following documents must be submitted for admission:

  • Higher education entrance qualification
  • CV and certificates
  • written application
  • letter of motivation

Detailed information on the formal requirements can be found
on the application form.

In case your application documents are not complete due to the current situation, it is possible to hand in later the missing documents.

After a positive review of your application documents, our
applicant manager Anna Prokhorenko and the course director
Prof. Ute Röseler look forward to meeting you in a personal interview
and learning more about your individual career, your professional
qualifications and your personal goals in connection with your studies.

Once you have successfully completed the interview, you will
be admitted to the program.

Application Deadlines

Applicants who do NOT require an entry visa for Germany:

  • September 15th and March 15th

Applicants who require an entry visa for Germany:

  • June 30th and December 15th

Application for the Summer semester: March 15, 2021

next info events


INFO-EVENT BACHELOR STUDIES 18.11.2020 UND 15.12.2020
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ONLINE TRIAL STUDIES AT BRAND UNIVERSITY
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student advisory service


Do you have any questions about the programme? Contact us now.

Anna Prokhorenko

Student Advisory Service
Fon +49 40 38089356-23
WhatsApp +49 160 – 5566783 (9 a.m. to 4 p.m. on wekdays)
Mail anna.prokhorenko@brand-university.de

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