|Start:||Winter Semester (October 1st)|
|Contents:||Media Sciences, Advertising Psychology, Market and Trend Research, Communications, Management, Public Relations, Content Marketing, Digital Branding, Business English|
|Credit Points:||180 ECTS|
|Apply until:||June 30th|
|Degree:||Bachelor of Arts (B.A.)|
|Perspectives:||e.g. as Communication Manager, Brand Consultant, Marketing Manager, Social Media Manager, Strategic Planner, Advertising Manager|
Brands make a difference.
What makes a product or service competitive and successful?
In modern society, quality is not a differentiating factor any more. What counts are associations we have with products and services, the ideas they provoke. That is why we need brands and advertising to state a difference from the competition.
Combine logic and magic.
In the Brand Communication course you will learn how to make brands desirable, how to position them successfully and how to communicate them with emotional stories.
- Analyse and interpret data to create strategies – combine your conceptional and creative talents with a thorough understanding of consumer needs.
- Create communication campaigns that are relevant in the life of consumers.
- Find out where you meet target groups, which one is the right one for your brand and in which moments they are attentive.
- Use the entire range of contemporary communication channels such as Instagram, YouTube and Facebook. And learn to distinguish hypes from important channels.
Brands are stories. By the end of your studies you will be an expert storyteller. You will be ready for the advertising world – because you’ve been part of it since your very first day at Brand University.
High quality teaching – safe environment
Whether face-to-face or online teaching: we stand by our promise of high-quality teaching – state-recognized and accredited for an unlimited period of time, by the German Science Council and AQAS.
High health standards are essential for us – especially during this time.
„If we want to create ideas that are humanly relevant we have to go beyond creativity and understand our target audiences. To develop strong brands we must find the difference that makes a differences in the life of the people.”