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Prof. Dr. Yonca Limon-Calisan
Vice President Research, Course Director Brand Innovation M.A.
Brand Thinking, Consumer Psychology & Insights, Brand Communication, Brand Agency Simulation Game
- International academic teaching expertise in Germany, Austria, and China
- Marketing expertise within the food sector
- Focus of Research: Brand perception, Consumer Experience, Cross-Cultural Studies, Design & Perception, Neuromarketing
- International scholar expertise: University of Michigan, University of Southern California, University of South Australia
- Highly recognized publications: Journal of International Marketing, Journal of Business Research, etc.
- Nominated for early career awards and support of research fundings: Early career award for women University Kiel; Heinz-Wüstenberg-Foundation; Academy of Marketing Science; DAAD scholarship