Guest Lecture Review: 5 Questions for Jürgen Alker, Highsnobiety

Jürgen Alker is a consultant and an expert when it comes to questions around Web 3.0, NFTs and the Metaverse. He has been involved with "Crypto" since 2013 and has recently become Head of NFT Studio at Highsnobiety, where he dedicates himself exclusively to these topics. In this interview, Jürgen answers five important questions from his guest lecture. Brand University: Hi Jürgen! Everybody talks about … Mehr

New Book: Creating a Customer Experience-Centric Startup

It's finally here!  We congratulate Prof. Dr. Thomas Suwelack on the new publication of his book "Creating a Customer Experience-Centric Startup". We are pleased that he, together with the authors Feng Xia Ang and Prof. Dr. rer. pol. Manuel Stegemann, has created an 170-page framework, which is not only intended for startup founders, but also serves as a helpful support for already existing companies. Brand … Mehr

Guest Lecture Review: 5 Questions for Sascha Westermann, Hochbahn Hamburg AG

You can really hardly get around the topic of mobility. No matter if in everyday situations or when planning a vacation. The way we get from one place to another on a daily basis is one of the central aspects of our time.   And so digital transformation processes in urban transport are becoming an increasingly important topic. Sascha Westermann is very familiar with this terrain. He gave an interesting lecture … Mehr

International Brand Management

International Brand Management (Master of Arts) Der Studiengang International Brand Management wurde im Oktober 2019 mit dem Studiengang International Brand Communication zusammengeführt und umstrukturiert. Eine Bewerbung für diesen Studiengang ist daher nicht mehr möglich. Informieren Sie sich hier zu den drei neuen Schwerpunkten des Master Studiengangs: BRAND INNOVATION M.A. Marketing & Innovation BRAND INNOVATION M.A. Design & Innovation BRAND INNOVATION M.A. Entrepreneurship & Innovation Profile … Mehr

Projekte

 Projekte Entrepreneurship & Innovation Inclusive Brands UNESCO Institut für lebenslanges Lernen Flensburger Brauerei MOIA ARIC 21Done DFB-Akademie Velomar Murnauer Markenvertrieb Can Axartell Wunder Mobility Fairmont Hotel Vier Jahreszeiten Savencia Kellogg’s Beiersdorf MOIA Xing Wempe Tennis Point Pringles Leica Kellogg’s Hot Hotter Beefer! Bosch My Innovation. My Brand. – Rückblick Beiersdorf Auftragsforschung ABOUT YOU Flensburger Brauerei Hamburg Marketing Erasco Forschungsauftrag eines regionalen Getränkeherstellers Icy Box Velomar … Mehr