Brand News

Campaign Winners of the Practice Project: Tallink Silja Line

The students of our master's course International Brand Communication within the module "Project Work" worked together on the development of digital out-of-home campaigns for the German, Austrian and Swiss markets for our practice project partner Tallink Silja Line. Tallink Silja was looking for three or four, maybe more, innovative ways to capture the attention of young Germans who are potentially interested in the “go north” [...]

BA Students at STURM und DRANG

Master's Students of International Brand Communication course within the modul Strategic Planning: Tools and Techniques visited with their lecturer Betty Siegel a cultural research and innovation agency STURM und DRANG, Hamburg. STURM und DRANG is known as a qualitative research boutique helping customers to develop innovations and visions for brands based on consumer and market trends. The purpose of the visit was to learn more about [...]

Hot Hotter Beefer! New Practice project.

BEEFER is a new innovative art of grilling at 800 degree. A New York style steak at any party is now possible with BEEFER. This sensation on the grill market has already inspired the renowned top chefs Tim Mälzer, Stefan Marquard, Björn Freitag and Ali Güngörmüs. The founder of the BEEFER start-up company, Frank Hecker and lecturer of the course International Media Planning & Campaigning Strategies, [...]

Visit to XING headquarters in Hamburg

Brand Academy students of the master's programme  International Brand Communication visited the XING headquarters in Hamburg. XING, founded in 2003 in Hamburg, is the leading online business network in German-speaking countries. Professionals from every industry use XING to connect with one another, to look for jobs, new hires, projects, cooperation partners, expert advice and business ideas. The excursion was organised as part of the courses International [...]

International Strategy Slam: Livestream an der Brand Academy

MARKENSTRATEGIEN, DIE DEN MARKT KNACKEN 9 Slammer. 9 Minuten Zeit. 9 Markenstrategie-Cases. Am 31. März 2016 ab 18:30 Uhr lädt die Brand Academy zum Livestream des Slams in Wien ein - an der Brand Academy mit Bar und Blick auf den Hafen! Brand Academy, Rainvilleterrasse 4, 22765 Hamburg Mehr zum Slam auf www.strategy-slam.com Brand Academy Studierenden und Mitarbeiter benötigen kein Ticket.

Kick-off Meeting: HafenCity Hamburg GmbH

This semester our master's students are working together with a new practice partner – the HafenCity Hamburg GmbH (HCH). HCH is responsible for the management of Europe’s largest inner-city development and its primary function is to make available, develop, market and sell pieces of land. HCH responsibility also covers communication, public relations, event management, publicity and promotion of the cultural activities and the arts in [...]

Excursion to the Nielsen Company

Our Master's students of the 3rd semester International Brand Communication were invited to explore the secrects of consumer research at THE NIELSEN COMPANY Hamburg on October 25, 2016. Nielsen has become the leading research enterprise in consumer behavior since its foundation 1964 in The Netherlands. Today, Nielsen is represented in over 100 contries with 40,000 associates worldwide. The Nielsen Company collects relevant information on the [...]

Space Coach Academy Kick-Off Meeting

The kick-off meeting  with Space Coach Academy took place at the Brand Academy. Alexander Maria Faßbender, the founder of the Space Coach Academy, visited our university last week  and met the master's students of the the 3rd semester International Brand Communication. This meeting was a great chance to understand the training of astronauts, get information about space tourism and the company and discuss the project [...]

American Express Kick-Off Meeting

The kick-off meeting with Mrs. Simone Fischer, Head of Customer Marketing Germany & Austria, was held at the Brand Academy in late April. The students of the Master's programme International Brand Communication have been introduced to the brand American Express and discussed the project extensively. The meeting was an excellent opportunity to understand consumer perceptions of American Express. The students are currently working hard on [...]

Kick-Off Meeting BOSCH Softtec GmbH

On the 25th of April, Bosch SoftTec GmbH hosted at their headquartes in Hildesheim, Brand Academy's International Brand Communication Masters students for a new collaboration. Kay Herget, the Head of Marketing, Business Development and Strategy, gave an introduction to the company and its products mostly focusing on "Connected Mobility Solutions" and shared the brief with the students. The students had also the opportunity to see [...]

Prof. Dr. Simone Roth in German Brand Award Jury berufen

    Der Rat für Formgebung hat einen einzigartigen Markenwettbewerb ins Leben gerufen, den German Brand Award. Ziel des Wettbewerbs ist es, wegweisende Marken und Markenmacher zu entdecken, zu präsentieren und zu prämieren. Prof. Dr. Simone Roth, unsere Vize-Präsidentin und Studiengangsleiterin für International Brand Management hat die Ehre einen Platz in der Jury einzunehmen. Die Markenexpertin blickt auf eine beachtliche Karriere zurück – unter anderem bei "Markenpapst" [...]

Brand Academy Alumni: Vereinsgründung

Es ist vollbracht! Am vergangenen Donnerstag fand die Gründungssitzung des Brand Academy Alumni e.V. statt. Bei diesem Startschuss verabschiedeten die acht Gründungsmitglieder, vertreten durch Dozenten und ehemalige Studierende, die Satzung und wählten den ersten Vorstand des Vereins. Für zwei Jahre werden nun Laura Sadau als Vorsitzende, Keith Wischermann als stellvertretender Vorsitzender und Claudius Finkbeiner als Schatzmeister fungieren. Geplant werden verschiedene, regelmäßige Veranstaltungen im Laufe des Jahres, […]